What can a Blog do for Your Business?

By now, we all have heard of blogs. The question is: What is a blog and why should your business have one?

The first part of the question is the easy part. “Blog” is actually just shorthand for “Web Log”. It is a medium which can be used to record memories, share opinions and news, or to tell a story. The things that can be done with a blog really are limited only by the imagination of the writer. It can be personal, a way to promote a cause, report about current affairs, or bring recognition to a business or an organization. This latter purpose is what we will look at today.

The many reasons for a business to have a blog are really pretty exciting to me. Aside from being a fun, focus-sharpening form of free PR, a business blog is also a sort of SEO super-fuel. You may have noticed already that i am very passionate about Search Engine Optimization, also known as “SEO”. So, let’s dive in!


1. A Blog Makes Your Business More Attractive

This isn’t about striking good-looks, a certain tight dress, or even a quick wit ( though you can make your blog as witty or serious as you like – it is your own, after all!). What it is about is attracting the attention of search engines Google and other search engines are fickle – always changing what they like and which features will encourage them to deem a website front page worthy. Ironically, enough, the one thing search engines consistently like is change! Now, most websites need to remain fairly constant in their content so that humans know what to expect -same logo, products, services, contact, etc. – when they visit or return to the website, time after time. A blog pleases both the search engines and the humans by consistently adding content and pages in the way of new posts while simultaneously allowing the site owners to keep the basics constant and unchanging – with the exception of the occasional announcement, sale, new product or service or other deal on your home or main page to let visitors know what’s new, right up front where most traffic t traffic lands first.

2. Sharing is Caring

Your business’ blog serves as a great source of content for your social media pages. Instead of writing separate, new content (which is also important to include, as well) you build recognition and traffic to your website by connecting your social media to your blog content.

Not only does a blog give you a chance to share your content with your own followers as well. Readers are able to share your posts – your blog – your website – your BUSINESS with their social media fans, followers and friends. Your blog’s content can be shared on Facebook, tweeted on Twitter and generally spread throughout all the places where your readers interact with others on the Internet.

Didn’t momma always say that sharing is good?

3. Leads

All this traffic from social media, search engines, and readers’ acquaintances is great but what’s better? Turning that terrific traffic into new leads is better, of course! How, you ask? It’s all about the action. Include a strong call-to-action in each blog post and readers will be eager to hear more from you. The best (most effective – effective is good, right? ) calls-to-action offer free trials, webinars, information such as e-books or fact sheets. In order for visitors to access your free content, they will enter their information into your contact form, instantly creating a new warm lead for you. Make sure whatever you do offer is sufficiently informative and interesting to create sustainable appeal or those leads could turn cold pretty quickly.

[powr-contact-form id=c4f405e5_1490260499140]


 4. Establishes Your Authority as an Industry Leader

A business blog should provide answers to common questions asked by readers – both existing clients and visiting leads. Though establishing authority can’t be measured in quite the same way as traffic, leads, or sales the increased confidence in your brand and your business can definitely improve all three. Imagine you have questions about a certain product or type of service offered by a particular company. Now imagine when searching for answers, it turns out that the information you find is written by said company. Assuming the information provided actually answers your questions, you probably start to feel pretty comfortable with that company’s knowledge in their industry. You can see why readers often turn more confidently into leads when once they have read helpful blog content produced by a company – especially by the very sales person serving them.

5. Long-Term Results

Possibly the greatest benefit of having a business blog is the longevity of the reach. In addition to the initial fanfare, created by a new post, this content stays online, bringing constant traffic and – LEADS! Now, that is something powerful.

What About the Reviews?

Customer reviews can make or break your online reputation. Unfortunately, the majority of customers who are motivated to leave reviews often end in a negative review.

How can you, a business owner or PR manager deal with this dilemma? Well, there are two most common ways.Image of 5-star Online RatingOne is to hire an agency with questionable tactics. ***(DO. NOT. DO. THIS!!!)*** Sure, they can run pretty cheap and get you a lot of positive reviews quickly but as they say “You get what you pay for”. Many of these agencies hire people with poor to horrible English writing skills. This can quickly backfire on a business. Not only does a flood of unintelligible 5 star reviews look tacky and tend to drive potential customers away (not really what you want to pay for) but can make your business show up less – rather than more easily on search results and even get you into some real trouble.

The second way involves two elements: 1) Monitor the sites where people leave reviews, responding promptly to negative feedback. 2) Encourage your current happy customers to leave reviews on these sites. Now, doing all of this manually is very time consuming. When would you have time to run your business and give these clients the attention they deserve that would give them a reason to rate your business as the best?

That is where Your Own Name Industries, LLC comes in! With our Reputation Management Software, you can get more positive customer reviews on ANY site of your choice, and privately handle any unfavorable reviews!

“How?” you ask.

Easily Get More Customer Reviews
With one code snippet you can collect reviews anywhere: On your email footer, your thank you page, or send it to your email list. If they rate you positively with 4 or 5 starts, they instead are prompted to leave a review on any site you choose! If the customer rates you 1-3 stars and expresses negative sentiment, they are prompted to send you a message privately – giving you a chance to handle the issue. We can add this snippet to your website, you can do it yourself, or have your current web manager do it.


Get Reviews On The Sites That Matter MostReview Sites Logos - Yahoo Local - Google - Facebook - More
With our review platform, you can custom select which
site(s) you want your positive reviews on. Choose from
over 50 review sites including Google, Yelp, Facebook,
and more!


Prevent Negative Reviews
Many bad reviews are caused by a simple misunderstanding that could be prevented. By pre-qualifying reviewers with our 5 star rating system, customers that would have left negative reviews are brought to a form where you can handle the issue privately. This gives you a chance to solve the issue before they leave a public review.

Image of Negative Reviews Preemtive Response Form

Reputation Monitoring
Not only can you increase your reviews, with our software you can monitor reviews left anywhere so you can quickly respond in case you need to! Our notifications will be sent right to your or your PR management staff’s inbox.

Automated Reporting
Your Own Name Industries’ review software will generate accurate, in-depth reports to use or send to your staff in PDF or web based form.

  • Overall Average Rating
  • Ratings Distribution
  • Review Volume & Distribution
  • Aggregate Reviews & Ratings Over Time
  • Individual Review Detail

All Automatically and Conveniently Delivered to Your Inbox!


Auto-Post To Social Media
Auto-Post your positive reviews to social media to keep your stream full of positive sentiments. Just hook up your social accounts, set the schedule, and the software does it all for you!

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For more information, to see how it works or request a pricing quote, get in touch with us today!